My university recently added a leadership concentration – Leadership Education and Development – that sounded too good to pass up.
I’m currently in Theories to Leadership and it has been one of the single most inspirational courses I have taken during college. And it only took three years to find!
Last week’s class focused on inspirational leadership. To drive the message home, my professor played Simon Sinek’s 2009 TEDX video about the Golden Circle of Inspiring Action.
This video resonated so deeply with me for the same reason I continue to purchase Seth Godin’s books. It is because what is being said is common sense. So common, in fact, that the majority of us forget about these practices in daily life.
In a nutshell, Sinek explains that when most people communicate they first address “What” they are doing, followed by “How” and “Why” they do it.
That makes sense right? Wrong!
According to Sinek’s Golden Circle, people are more drawn in by hearing the “Why” first, then the “How” and “What.” If you can get someone to understand “Why” then it is more likely they will want to know more about what you are doing.
Being a Public Relations student – emphasis on the student – I immediately thought about how this concept could be used to help market myself better during job interviews.
The beauty of the Golden Circle is that it can be applied to almost any aspect of your life. Want to get people to join your club? Want more Twitter followers? Want to shine in an interview? All you have to do is tell them why convincingly enough and you’re already one step ahead of the competition.
I implore you to take time to understand why you want to be in this industry.
Figuring that out is priceless.